I developed this custom microsite as part of Transamerica’s retirement planning website re-design strategy.
Based upon user feedback of the current website, the goal was to deliver actionable, interactive resources via a branded experience in order to motivate Red Bull employees to enroll and engage in their retirement savings plan.
UX Design Process
1) Website Analytics
2) Persona Development
3) User Flow
4) Task Analysis
6) Hi-Fidelity Prototypes
- 25% increase in retirement plan enrollments
- 52% increase in website sessions