Redbull401k.com Microsite

Project Details

I developed this custom microsite as part of Transamerica’s retirement planning website re-design strategy.

Based upon user feedback of the current website, the goal was to deliver actionable, interactive resources via a branded experience in order to motivate Red Bull employees to enroll and engage in their retirement savings plan.

 

UX Design Process


 

1) Website Analytics

chrisstrange-ux-design-redbull401k-ga-dashboard-ipad

 

2) Persona Development

chrisstrange-ux-design-redbull401k-persona-ipad

 

3) User Flow

chrisstrange-ux-design-redbull401k-userflow

 

4) Task Analysis

chrisstrange-ux-design-redbull401k-task-analysis

 

5) Wireframes

chrisstrange-ux-design-redbull401k-wireframe-sketch

 

6) Hi-Fidelity Prototypes

chrisstrange-ux-design-redbull401k-prototype-ipad1 chrisstrange-ux-design-redbull401k-prototype-ipad2up

 

Results


  • 25% increase in retirement plan enrollments
  • 52% increase in website sessions