Redbull 401k web application

Project Details

I designed and developed this custom microsite web application as part of Transamerica’s digital retirement planning initiative.

Based upon user feedback of the current website, the goal was to deliver actionable, interactive resources via a branded experience in order to motivate Red Bull employees to enroll and engage in their retirement savings plan.

 

UX Design Process


 

1) Website Analytics

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2) Persona Development

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3) User Flow

chrisstrange-ux-design-redbull401k-userflow

 

4) Task Analysis

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5) Wireframes

chrisstrange-ux-design-redbull401k-wireframe-sketch

 

6) Hi-Fidelity Prototypes

chrisstrange-ux-design-redbull401k-prototype-ipad1 chrisstrange-ux-design-redbull401k-prototype-ipad2up

 

Results


  • 25% increase in retirement plan enrollments
  • 52% increase in website sessions