Non-Profit Music Charter School: Web / Social / Digital Marketing

I developed a website and social media presence for New York City’s Washington Heights and Inwood Music Community Charter School that tells their unique organization story and enable families to apply, enroll and register to the school online.

The school is an outgrowth of the WHIN Music Project, a grassroots music program inspired by El Sistema- a social program that has transformed the lives of millions of children all over the world through music education and civic engagement.

I created a brand identity and a WordPress CMS-based website that provides a platform for engagement among community members, staff, board members, and potential donors – while looking pixel-perfect on any device.  I added additional web app functionality to enable families to apply, enroll and register to the school; while allowing school admins to track candidate applications and drive content marketing initiatives through their blog.

In addition, I created a branded social media presence through Facebook and Instagram to enable the school staff and board members to engage in meaningful dialogue with the community.