Coredispo: Corporate Real Estate Website, Digital Campaigns

Project Details

As a corporate real estate startup, CoreDispo needed a 360-degree branding package, mobile-ready website, and digital marketing campaigns designed to boost sales leads through targeted social content and email drip campaigns.  Results: $180k in new business over 1 year,  12% new subscribers to email newsletter, added 300 targeted lead-generating LinkedIn followers in 2018.

This WordPress-based website allows them to manage their own news updates, client testimonials, and success stories with no coding.

I first developed a custom identity package based on collaborative sessions with the client. I then designed the UX mockups and custom mobile responsive WordPress theme, based upon input from real estate industry leaders.

 

UX Design Process


 

1) Persona Development

Chris Strange UX Designs - CoreDispo Persona Comparisons

 

2) Branding & Identity Development

Chris Strange UX Designs - CoreDispo Style Guide

 

3) Information Architecture

Chris Strange UX Designs - CoreDispo Sitemap

 

4) Website Wireframes

Chris Strange UX Designs - CoreDispo Wireframe - Home Page Chris Strange UX Designs - CoreDispo Wireframe Second-Level Page

 

5) Website Prototyping & Development

Chris Strange UX Designs - CoreDispo Responsive Website Design

 

6) Email and Social Campaigns: LinkedIn and Mailchimp

Chris Strange UX Designs - CoreDispo Email Campaigns Mailchimp
Chris Strange UX Designs - CoreDispo Social Campaigns - LinkedIn

Details

Skills Used
Client
Corporate Real Estate Dispositions, Inc.
Project Link